How to Choose Anchor Text for Guest Posts
Anchor text is the visible text of a link. In guest posts, the strongest editorial choice is usually the phrase a natural writer would use to help the reader understand the destination—not the keyword with the highest commercial value.
Natural first
Write the sentence before deciding on the anchor. The link should fit the prose rather than bending the prose around a phrase.
Useful anchor types
Brand names, URL-style anchors, descriptive partial phrases, titles, and natural contextual language can all be appropriate.
Avoid repetition
Repeated exact-match commercial anchors across many placements create an artificial pattern and often read badly.
Match destination
The anchor should accurately set expectations for what the reader will find after clicking.
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